Monday 24 March 2014

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Build Your Business Online has posted a new item, 'Why You Want to Provoke Your Blog Readers (at least just a bit)'

Why provoke your blog readers
Does the frequent use of the word “ASS” on this blog provoke your?

If it does – GREAT!

The fact is that we remember better when emotions are involved and this means that if you get all fired up over something I say (or my domain name) then there is a better chance that you will remember me and come back later.

This blog was actually renamed some time ago, and I wrote about why I changed my domain name and why I settled on “RetireMyAss.com” instead.

But in this post I want to go a bit deeper and also help you realize that it’s a good thing that you cannot please everybody and you want to use it as an active strategy.

Just the other day I got the following email:

Rasmus,
I just got tired of your crude title.
I was interested in your program but found that your use of ‘ass’ was wearing me out.
I am probably not alone, but the best decision for me was to say goodbye.
Profanity becomes exhausting.

I liked your message, hope all goes well for you.
Rob

You might find it strange, but I was really excited about getting it.

Emails such as this (and I think this is the first one being so direct) just goes to prove that I’ve successfully provoked someone. I really like the fact that Rob took the time to sit down and formulate this rather than just hit the unsubscribe button of my newsletter.

I actually ended up spending 30 minutes going through Rob’s website and giving him a few pointers on how he could improve that and his business model.

Not that one subscriber more or less would have an impact on my blog or business, but because I felt that I owed him something for spending time writing me about his thoughts.

It’s not the provocation that is the goal

You have to remember this. I’m a nice guy and I would prefer that all people who I met thought so to.

So the goal with my brand is not to piss people off and have them hate me.

But instead to spark some kind of emotion in the visitor.

And since I’m not a particular sophisticated guy I opted to go for the profanity angle with this blog (and jokes about naked nuns, but that’s mainly when I’ve had a few beers ;) ).

Emotions are the key to have memories stick

dog and cat
You probably remember some events in your life better and more vivid than others, right?

Whether those are when you had to get up on stage in that school recital or your wedding al those years ago, they are all tied together by emotions such as fear and happiness.

On a more scientific note, researches recently found a part in the brain, the orbitofrontal cortex that is in charge of linking memories with emotions.

This means that it’s a great idea to include emotions with anything you want people to remember. Whether that is a blog or a big product brand (just look at the ads on the TV and tell me how much is spend on educating you on the product and how much is being spent on sparking your emotions).

I just added the picture of the cute pets to prove my point. ;)

Take a good look at them and tell me that you don’t feel anything! Hopefully this will help you remember that emotions are tied to memory.

However there are some guidelines to remember

  • Pleasant emotions such as extreme hapiness are usually remember better then unpleasant ones such as fear and sadness.
  • It’s the emotional arousal that helps the memory not the importance of the information

Of course based on this, you could probably argue that I should have named my blog “RetireSuperHappy” instead :)

It’s ok that not everyone like you

If you want to cater to everyones taste, you end up having to serve something from the lowest common denominator – something totally stripped of all emotions.

Instead you should be bold.


Don't hide who you are, tell it like you see it and don't filter yourself
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Be passionate about your message and focus on those raving readers that it resonates with.

Chances are that you will use your emotion to spark a passion in their hearts as well.

So that is why my blog is named like this and I write like I do

I’m passionate about helping people just like you to break out of the standard way of living where you need to go to a 9-5 each day.

And I usually tell people that it’s all about “working less and living more”

If this message doesn’t resonate with you, fine! With millions of blogs out there, I’m sure that there is someone you will end up liking.

But if you other hand can see through all my profanity, poor grammar and foul language and you’re looking for another way of life, then I would invite you to come back for another peek at what I’m currently up to!

You may view the latest post at http://retiremyass.com/why-you-want-to-provoke-your-blog-readers/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Your Business Online peter.clarke@designed-for-success.com

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Build Your Business Online has posted a new item, 'Prime Your Brain for a Permanent Performance Gain (in a Few Minutes)'

Inside your skull is a massive supercomputer. You own it free and clear. With its 100 billion neurons, and with a typical neuron linking to 1000 to 10,000 other neurons, your highly networked brain is incredibly powerful and capable.

Pick up a simple object nearby like a pen or a spoon, and look at it. Turn it upside down. Spin it around. Notice that your brain is able to recognize the object no matter how you position it. You can change the lighting by putting the object in shadow. You can obscure part of it from view. You can bend or break it. And your brain still recognizes that object simply and easily. Even a child can do this.

But what’s happening under the hood? Your visual cortex, consisting of about 538 million neurons, is doing an enormous amount of parallel processing on the signals it’s receiving from your eyes. Your visual cortex detects edges, evaluates color, tracks motion, interprets reflection, and more — all in real time.

Your brain even does some extra processing to compensate for the blind spot on the back of your retina. Your eyes don’t actually “see” any data for that blind spot because there are no rods or cones there — it’s the place where your optic nerve connects to the back of your eyeball – but your visual cortex uses the surrounding information to intelligently predict what should be in that blind spot, and it fills in the missing data with its best guess. If a line crosses through your blind spot, you’ll still perceive it as a continuous line, even though the initial data coming from your retina has that line broken into two pieces.

All of this processing happens subconsciously. You don’t feel it happening, and you aren’t consciously aware of all this computational effort. Yet that part of your brain is very active, lit up with chemical and electrical activity, consuming oxygen and sugar and other internal resources to perform such complex computations at such high speed.

Even when you focus your attention upon it, you can’t consciously access what your visual cortex is doing. These computations are way too fast and way too complex for your conscious mind to keep up.

Your visual cortex is only about 1/200th of your brain. Your auditory cortex is about 1/1000th. If you can’t even consciously fathom what these relatively small brain regions are doing computationally, what hope do you have of maintaining awareness of what the rest of your brain is doing on an ongoing basis?

The truth is that this is a hopeless challenge. Your conscious mind doesn’t have anywhere close to the capacity that would be required to intelligently monitor and maintain all the thoughts, feelings, and beliefs that are constantly firing inside of you. Most of the time you’re not even aware of what’s happening inside your mind.

You may perceive the experience of thinking as a fairly linear process. Your conscious mind seems to flow through basically one thought at a time, just as you may read one word at a time. But that isn’t what’s actually happening behind the scenes.

The reality is that different patches of neurons are processing different thoughts in parallel at all times. Your thinking is never linear and straightforward. Even when you read words in a linear order, your brain is actually perceiving and processing all of the words within your field of view at all times.

When you listen to human speech, your brain is automatically predicting which words are likely to be heard next. It’s actually pre-loading multiple patterns simultaneously. Then when the next word was verified, your brain fired off different neuron patches to suppress the incorrect predictions and to validate the correct branch. Your brain doesn’t actually wait for words to be spoken. It processes syntax and meaning well ahead of what it’s hearing. And since it can’t predict every word with perfect accuracy, it predicts along multiple branches at the same time.

Even if I leave a few words out of this ____, your ___ can still read the sentence just fine. It picks up the meaning. If I said this sentence aloud and paused briefly at the blanks, you may have even experienced the phantom audio effect of hearing the words that weren’t actually spoken.

What were the fill in the blank words? Were they sentence and brain? Statement and mind? Line and eyes. It doesn’t matter. Your brain simultaneously explored multiple possibilities and filled in the expected meaning.

The Priming Effect

Soon we’ll get into the practical application aspects, but first let’s do a simple exercise. First, I’ll share a few random words with you that have seemingly have nothing to do with this article:

  • car
  • gasoline
  • petroleum
  • mileage
  • distance
  • efficiency

Now let me ask you to fill in the blank letters to complete the following word:

F _ _ L

Chances are good that your brain picked a word related to the list above, even though there are many possible solutions.

Now stretch your mind by going through the alphabet and consider all the other choices you could have selected. There are lots of possibilities, but the priming effect likely got your brain fixated on one that matched the previous words.

This priming effect works on a much grander scale than word games, and its influence is usually subtle and unconscious. I guarantee that it’s operating in your life right now.

Suppose you read the daily news from a typical news source (i.e. overwhelmingly pessimistic). So your mind gets primed with words like these (which were taken from actual Yahoo News’ headlines):

  • denounce
  • fight
  • die
  • soak
  • death
  • somber
  • slain
  • fears
  • concerns
  • dismissed
  • defiant
  • avoids
  • risk
  • pandemic
  • handouts

So you read the news in the morning and prime your brain with words like the above. What’s the priming effect? What other thoughts, feelings, or ideas are being pre-loaded because they’re related to the above? Danger. I’m scared. I need to play it safe and protect what I have. I can’t afford to take risks. Stress response.

Then you check social media, and your friends are sharing the usual trivialities. Priming effect: Not important. Wasting time. Boring. Pointless. Petty drama. Feeling inadequate. Jealousy.

You check email next. It’s mostly spam. Your inbox is filled with old junk you haven’t processed. Priming effect: Disorganized. Feeling behind. Clutter. Stress. Overwhelm. Need to clean this up. Distraction.

You make some coffee. It’s the cheap stuff, and you drink it from an cruddy old ceramic mug that’s chipped. Priming effect: Can’t have what I want. Broken. Low quality. Ugly. Cheap.

You start using your computer. It’s an older model, sluggish and also a bit ugly. Priming effect: Settling for less. Frustration. Wishing for better and not getting it. Slowness. Amateur. Unappreciated.

You use pirated software on your computer. Priming effect: Criminal. Wrong. Cheap. Dishonest. Dishonorable. Hiding. Sneaky.

And now you go to work trying to improve your life. Is that going to work out well? Probably not.

Your brain is always bouncing around between linked associations. It does this in parallel, subconsciously, all the time. There are countless new neuroscience books sharing more and more details about how the brain does this. The simple truth is that the vast majority of your thoughts, feelings, and behaviors occur without your conscious awareness or conscious involvement.

The lesson here is that seemingly subtle influences matter. If your senses perceive it, your brain is processing it. And this processing is seldom isolated. One little change in input can create significant ripples throughout your neural net. And this in turn can have a significant influence on the results you get to experience.

Conscious Priming

Now for the exciting part: The priming effect presents us with some enormous opportunities for personal growth. By exerting some control over our priming influences — which may involve just a few small changes that can be made within a minute or two — we can create a permanent and lasting improvement in different facets of our lives.

By giving your brain slightly different input on a subconscious level, you can enjoy some truly significant benefits on the results side. This is easy. It works. And there are many ways you can apply this for free.

Here’s how I deliberately prime myself each day.

I wake up and cuddle a bit before getting up. Priming effect: Affection. I am loved. Happy. Feeling lucky.

If I make some oatmeal, I use the best oats I’ve found (Bob’s Red Mill organic oats), mixed with fresh blueberries or organic raisins. Priming effect: Having the best. Better than average.

If I make some coffee, I use the best quality, such as 100% Kona coffee from Hawaii. It costs twice as much as the gourmet stuff, but nothing else compares. Priming effect: Quality. I deserve the best. Reward.

I enter my home office. It’s neat and tidy. My desk is a GeekDesk, which I really like. My computer is the best MacBook Pro available (with every possible upgrade: max processor speed, max ram, max storage). My cell phone is the best model of the newest iPhone. The newest iPad Air is there too. Everything has a Retina display. Priming effect: Quality. Best. Success. Feeling supported. Loving technology. Professional. Abundance. Speed. Efficiency. Gracefulness. Delight. Cool.

All the software on my computer is bought and paid for. Almost everything is the latest version (always the latest for frequently used software). Primary effect: Current. Up to date. Honest. Deserving. Supported. Honorable. Abundant. Efficient.

On the marker board on my office wall, I have some words written in one of the corners. I pay little attention to those words during the day, but I know that just having them within my field of view while I work will have a priming effect on my brain throughout the day. For the past several weeks, I had the word Flow written there. My workflow has been stunningly good during that time. Today I have the following words in the top right corner of my marker board:

  • Flow
  • Focus
  • Success
  • Complete

Writing a new blog post is one of eight tasks on today’s agenda. If you’re reading this article, that task was obviously completed.

Throughout the day as I work on my computer, my visual cortex will always be processing those words. I won’t be aware of that processing most of the time, but such words can help to govern which other related patches of neurons my brain fires throughout the day. I want it to keep activating thoughts, feelings, and behaviors that are associated with those primed words. This will happen automatically and takes no extra effort on my part. But if it helps my productivity just a little, why not do it?

This approach has worked well for me, so I encourage you to give it a try. If you don’t have a marker board, just grab some paper or a sticky note. Jot down a few words — pictures work too — and inject them into your visual environment.

And in case it isn’t abundantly obvious, be sure to remove any negative priming from your field of view. If there are words or pictures that depict violence, failure, scarcity, or anything you don’t want to prime your brain with every day, get those items out of your field of view. Make sure your visual cortex is processing predominantly positive signals. What if you’re not sure? If you’re not sure, replace it. Put something there that you feel sure about — in a good way — instead.

If you don’t have a workspace where you can control enough of the priming effect, then have your boss read this article, and invite him/her to help you improve the working conditions for better productivity. No intelligent leader will want to prime their employees with destructive or unproductive thoughts. If you’re working for someone that unintelligent, go work someplace else. If you feel trapped, then put the word “quit” on a sticky note in your field of view, and see how long you can resist leaving.

Think Improvement, Not Perfection.

You can of course go overboard fussing over priming by nitpicking every detail of your environment. My suggestion is to pace yourself. Tackle the most frequent, ever-present influences first.

Where do you spend most of your time? Make that environment a bastion of positive priming. Put up words and pictures that prime your mind with the associations you desire. Clear out any clutter from your field of view. If you can’t clean up the clutter right away, then be sure to put it behind you and out of sight as much as possible, so your visual cortex isn’t processing and reprocessing it as input all day long.

When I’m at my desk, I like to be primed with thoughts associated with motivation, productivity, focus, stimulation, creativity, flow, service, value, etc. So I cultivate an environment that feels aligned with such thoughts. Consequently, I find it very easy to feel motivated and to get into a good workflow when I’m at my desk. I can float through a 12+ hour workday with ease and delight. Working in my home office is relaxing and pleasurable.

When I’m at home but not working, I’d rather prime myself with different thoughts: coziness, luxury, wealth, abundance, happiness, enjoyment, satisfaction, growth, friendship, cuddling, beauty, relationships, etc. Some rooms of my home do a good job of priming in that direction, especially the cozy spot on the couch by the fireplace or the spacious kitchen with granite counters. I’m also pondering ways to improve other parts of the house to improve the priming effect. Even small tweaks can help. For instance, I recently bought some artistic letters from Cost Plus that spell out the word TRAVEL, so whenever I walk through a certain room, my brain picks up the priming effect, which encourages me to travel me. That may have even influenced me to take some extra spontaneous trips recently.

Don’t worry about perfection. Just keep leaning into the direction of improvement. Make some small adjustments today. Grab a sticky note, write a word like “focus” or “motivated” on it, and put it on the wall in the corner of your field of view. Then go about your day as usual.

I don’t stick anything on my computer monitor since I feel that would prime thoughts associated with clutter, but writing something on my marker board doesn’t trigger any potential downside that I can discern. Your associations to sticky notes may be different though. Feel free to experiment.

Don’t waste the value of priming on neutral items when you can substitute something with a more positive association. Don’t buy a random piece of art that’s meaningless to you. Prime yourself with pieces that you believe will trigger positive associations. You don’t need a lot of quantity.

I like to keep my workspace field of view fairly simple. If there isn’t much of significance in front of me other than a fairly spartan workspace, I expect this may enhance the priming effect of what is actually there. It also focuses the effect since the few objects help to align in a fairly consistent direction (professional, organized, neat, relaxed), as opposed to a viewport that’s overwhelming with a hodgepodge of items that may trigger mixed associations.

Priming for Quality on a Budget

Here are some more suggestions for priming your mind for quality, abundance, and success if your budget is currently pretty tight:

  • Get some quality pens – I’m not into expensive pens because to me an overly expensive pen would prime thoughts like gullibility and stupidity, but I like pens that write well and feel like quality tools. My current favorite is the Uni-Ball Vision Elite. I buy them in a 12-pack. Make sure your pens and other basic tools consist of items you truly like. Throw away any pens in your workspace that you don’t love, and replace them. It’s better to have just 2-3 awesome pens in your pen container that you like using, as opposed to 20-some that include all sorts of free but crappy ones you picked up randomly and that don’t even write well. I actually pre-pack good pens in my travel bag, so I never have to settle for using low-quality hotel or conference center pens. Grabbing a pen is a common and frequent activity for many people, and it’s easy and inexpensive to ensure that whenever you do this, you’re automatically priming your brain to activate thoughts like pro, quality, success, etc. If you want to prime different thoughts when you grab a pen, such as creativity, then get yourself some pens that align nicely with your priming interests.
  • Get a quality timer – If you like to work in timed spurts, a quality timer can prime thoughts like efficiency, speed, and professionalism. I recently replaced my old timer with a CDN TM30. I like that it has numbered buttons, so I can just punch in the time if I’m using the countdown feature. With my old timer, I had to set the countdown incrementally by holding down a button until the display showed the desired time, which was inefficient. My old timer could only handle 99 minutes, while the new one can time for 10 hours (up or down). Since I use this device a lot, spending a little extra to get a more functional and nicer looking one is worthwhile, not just for the usage benefits but also for the priming effects.
  • Try scented candles – I often burn scented candles while I work. My favorites are sandalwood and vanilla. I enjoy working by candlelight, which gives my home office a relaxed and mellow vibe, and the scent also primes me with thoughts of relaxation and luxury. It’s hard to feel too stressed while smelling vanilla all day. Even when the scent is faint, I know that my subconscious mind is still picking up on it. Just be careful which scents you use, or you might end up craving cookies or ice cream. For more simple office improvements, see 10 Ways to Relaxify Your Workspace.
  • Buy a good watch – One of my friends tried to get me to invest in a $5000 Omega watch. He has one and seems to like it. To him it’s a symbol of luxury and success. To me, quite honestly, a watch like that is a symbol of stupidity, inefficiency, and low IQ. Ask someone with an analog watch what time it is, and notice how slow and imprecise their answer is; sometimes they even read it incorrectly. It’s faster to tell the time with a digital watch, and you can’t beat the accuracy. My current watch is the Casio MTG900DA. I’ve had this one for years, so I’m sure there are newer models available, but I don’t feel it’s worth upgrading yet. After going through other watches that would break easily, I got this one for $99, and it’s nearly indestructible (priming: durability, stability, strength). It’s atomic, so it’s always accurate to the second (priming: accuracy, timeliness, punctuality). It’s solar powered (priming: efficiency). And it has other nice features you’d expect from a digital watch, like being able to change time zones easily when I travel (priming: intelligence, adaptability). While I can’t bring myself to feel a modicum of respect for the $5000+ analog watches (my brain automatically downgrades someone’s IQ when I see them wearing one), I do like a quality watch — but it has to satisfy my definition of quality. I may switch to an iWatch when those become available if I like what Apple has developed and if I expect the priming effect will be an improvement over what I’m currently wearing.
  • Invest in a quality mug – If you like to sip coffee or tea or other beverages while you work, get yourself a quality mug (or two or three). No scratches. No chips. Something that primes you with desirable thoughts. On my last trip to Sedona, I bought a couple of handmade mugs. At $25 each, they were the priciest mugs I’ve ever owned, but I was happy to spend extra on them. They’re strong, beautiful, hand-crafted, and signed by the artist (priming: beauty, strength, durability, artistry, craftsmanship, creativity, luxury).
  • Buy a quality toothbrush – If you brush your teeth every night, invest in a quality toothbrush. I buy a big pack of them from Costco, so I always have plenty (for myself and for guests), and the quality is very good. What’s the priming effect of an old, shabby toothbrush that you use every day? It could be priming thoughts like worn out, dilapidated, old, etc. Wouldn’t it be better to prime thoughts like clean and new?
  • Buy the best food – If you can’t afford to buy the best quality food across the board, pick one item (or class of items) where you’ll always buy the best there is. Maybe you always buy organic apples. Or always get the highest quality tea. Start sending your brain the message that you deserve and receive the best. I also like the priming effect of eating only vegan foods… and especially the removal of the priming effect of seeing other species’ dead flesh on a daily basis. I’d rather not prime myself with daily associations to factory farming, cruelty, torture, cages, corpses, disease, death, violence, etc., especially in my own home. Better to prime thoughts like clean, organic, compassion, health, peace, sustainability, etc. Your associations may be different than mine. Use foods to prime yourself in whichever ways you consider most intelligent and sensible. If eating a food often triggers negative associations, I recommend dropping that food from your diet.
  • Stock up – Don’t just buy the minimum quantity of items you know you’re going to use anyway, such as toothpaste or deodorant. Buy several of them at a time. Then when you see your supplies, you’ll be priming thoughts like abundance, prepared, well-supplied, supported, etc. At many stores, like Whole Foods, you can also get a case discount for buying off-the-shelf items in bulk. I like opening my bathroom cabinet and seeing several extra tubes of toothpaste that I don’t even need yet. Whatever else may be going on in my life at the time, I know I’ve got the toothpaste thing handled. :)

I’m sure you can come up with many more simple changes you could make to your environment, regardless of your budget.

I know that many of these changes may seem trivial. Are they actually worth doing? Modern neuroscience has a clear answer for that. The answer is yes. If you want to read a dozen books or conduct your own brain research on this subject to validate that, be my guest. Or you can take a few minutes to try some of these ideas, and see what happens. These are such simple and easy changes to make that testing them is very low risk. I think you’ll be pleased — even surprised — with the results.

If you’d like to upgrade something bigger but can’t afford to tackle everything, I suggest putting all your eggs in one basket, so to speak. So if you can’t afford to upgrade all of your tech, then just upgrade one piece of it, but upgrade to the absolutely best model for you. For instance, get the best phone for you, but keep using your old computer.

In my experience it works better to have one small item shining as a symbol of the priming you desire against a backdrop of junk vs. the effect of having an entire field of slightly upgraded mediocrity to prime you. Even if all you do is buy some nicer pens and leave everything else the same, that alone can get things flowing in a more abundant direction.

Dressing for Success

Some people also recommend wearing really nice clothes to prime thoughts like success, wealth, and professionalism. I’ll share some thoughts on this based on my experience.

I notice a difference in the priming effect of what I’m wearing when I’m interacting with others, such as when I’m giving a presentation or chatting with friends or just running errands. I think my clothes are actually priming them to respond to me in a certain way, and that in turn can influence my own thinking. Generally speaking, the nicer I dress, the better the results.

However, I haven’t noticed much difference in the priming effect of my clothing when I’m working alone. I suspect it’s because most of the time I’m working solo, I can’t really see my clothes. My visual cortex isn’t processing much input there, except when I look down or see myself in a mirror.

When working alone I actually want to prime myself with comfort more than with looking sharp. I like to feel relaxed and comfortable in my body, so I prime for that, even if it’s more kinesthetic than visual.

I’m writing this article while wearing shorts, a T-shirt, and Vans sneakers. Could you tell? Does that make my writing any less professional? I doubt it. In fact, I suspect that wearing a suit might prime me to feel more formal, less authentic, and stiffer, which could be detrimental to my communication style. I’d rather prime for a casual, relaxed, and friendly style of writing.

Again, I recommend experimenting. Try different styles of dress to see what works for you. I’m able to be very productive while dressing incredibly casually. Overdressing at home would likely prime me with thoughts like feeling inefficient and a bit ridiculous, even though I might enjoy dressing up for other occasions. Your results may be different. Only way to know for sure is to test.

What About Daily Affirmations?

Daily affirmations are another way to use priming, but I find them largely ineffective. They can help a little, and I know that some people swear by them, but the main problem is that their influence is very temporary. Affirmations also tend to be very slow to work. You may have to do them for several weeks or even months before you notice much difference.

Other forms of priming work much faster, often with significant results on the same day you begin to apply them. Daily affirmations also lose their influence as soon as you stop doing them, whereas other priming methods can be more permanent and passive.

So I don’t recommend doing daily affirmations because there are stronger and more effective ways to influence yourself, especially given what modern neuroscience is telling us about how the brain works.

Realize that everything that comes through your senses is an affirmation. Your brain is processing input all day long, and that other input is no less important than your own self-talk. If you do verbal affirmations for several minutes in the morning, that’s a drop in the bucket compared to all the other influences hitting you throughout the day. It’s like an ant trying to move a tractor. Yes, that ant still exerts a measurable force on the tractor, but the tractor remains unimpressed and unmoved by the ant’s best efforts.

Telling yourself “I am attracting financial abundance” is of limited utility if, as soon as you’re done with your affirmations, you then go on to re-prime your brain with thoughts of scarcity, lack, and laziness by using your disgusting toothbrush that should have been replaced months ago, checking a cluttered email inbox on a frustratingly slow computer running pirated software, and drinking cheap coffee from an ugly hand-me-down mug your parents gave you.

So instead of time-bound affirmations, I recommend that you make more permanent, persistent, and passive changes. Instead of reading your affirmations aloud each day, post some keywords or pictures within your visual field where you’ll see them frequently, ideally someplace where your visual cortex will be processing them continuously for many hours each day. Just be careful not to create too much visual clutter in such a way that could prime you for thoughts like clutter and confusion.

I think the best affirmations are passive and automatic. Instead of installing the daily habit of reciting verbal affirmations, take a minute or two to install a passive, automatic, and continuous affirmation. I think you may find as I do that simply having a word like “flow” or “motivated” in your field of view all day while you work has a much greater effect than reading dozens of affirmations for 30 days in a row. Try it for yourself.

Using the Best Tools

Your brain is incredibly powerful — and highly programmable. Your brain is constantly being programmed by your environment. You may not be able to overpower your brain by conscious effort in this moment, but you can change its ongoing influences, starting today. Start feeding your mind new input that aligns with your desires. Trigger it to keep activating the associations you desire to activate most frequently. And remove those influences that you no longer wish to activate. If this means that you have to kick an overly negative person out of your life because they’re frequently priming you for negative thinking, then do that.

Don’t fret about what you can’t do yet. Think improvement, not perfection. You can always do something. So do that one thing now. Then make another improvement. And another. And all the while, you’ll be benefitting from the stacking improvements you’ve made previously. This will build momentum in a very positive direction.

I’ve noticed that the more I’ve invested in these conscious priming efforts, the more it has created a steamroller effect in the direction of my desires. When you reach the point that your own priming efforts become a habit unto themselves, it gets so much easier to stay aligned with what you want.

I’m getting used to the habit of using the best tools that money can buy, and I’m really noticing a difference in my work ethic. But I can’t account for this improvement with the change in the quality of the tools alone. Honestly, those tools are just a little better than what I was previously using. The difference in productivity seems to be largely coming from the ripple effect that stems from knowing that I’m using the best quality tools available. Whenever I use these tools, I’m priming my brain with other associations that cause me to feel more motivated, to take more action, to work with better focus, and therefore to enjoy more results. I’m also no longer regularly priming the associations that were linked with the old tools, like feeling outdated, behind the times, less professional, a bit envious, etc.

For most of last year, I was using a 4-year old computer, thinking it was still plenty good and that I didn’t really need a new one. Now I use a top-of-the-line model, and the feeling I have while using it is very different. Sure it’s faster, lighter, and has a nicer screen. But the experience of using it goes beyond that. In the back of my mind, I know that I’m using the best there is. I feel current and caught up. I feel more on top of my game. I feel more motivated to work. I enjoy working more. After making these upgrades, I did more than enough extra work to earn back the purchases many times over. Now I’m wondering how much further I can push this mindset. What else can I change to improve this priming effect even more?

How do you feel about using the best tools available? Do you give yourself that experience? Or do you deny yourself that experience? What associations do your choices trigger when you use your tools? Do you love them? Do you feel lucky to wield them? Or do you associate your tools with thoughts like frustration, envy, unworthiness, or unfairness?

Which tools do you expect would prime you with the most positive associations when you use them? What if you don’t think you can afford them? Is there a way you could still use them? Note that you don’t have to buy them. You could rent or borrow them if you wanted. Maybe even apply the timeshare concept to some of your tools, sharing the cost with other people who could also use them. That may not work so well for a phone, but it could work for a tablet if you don’t use it that often. Especially if you’ve never done it before, give yourself the opportunity to experience at least some small slice of time using the very best tools in your field. See how that feels to you. Don’t be too surprised if you have the thought, “Nice! I could really get used to this!”

After all, the best tools are only a matter of money. They’re out there in the world, available right now, probably in mass quantities. If you have the money, they’re just a few mouse clicks away. And money itself is something you can earn with your creativity. So if you think that the best tools are a distant fantasy for you, perhaps it’s wise to prime your brain with associations to abundance, creativity, hard work, enjoyment of your work, worthiness, professionalism, and especially flow.

Professionals have the privilege of using the best tools. Are you a pro? The title is arbitrary. Anyone can claim it, no special degree required. Being a pro is merely an attitude. If you want that title, and whatever associated benefits you think are attached to it, then claim it. Put the word “Pro” somewhere in your work environment.

Prime Your Day

Finally, let me close this article by deliberately priming you with some positive thoughts for your day:

  • happy
  • positive
  • productive
  • motivated
  • intelligent
  • creative
  • loved
  • relaxed
  • success
  • accomplishment
  • completion
  • stimulation
  • abundance
  • automatic
  • flow

Feel free to add to this list, or create your own, as a way of priming yourself for a day that aligns with your desires.

Your brain is a brilliant supercomputer. Your sensory input is the programming. Your conscious mind is the programmer. You can’t control everything in your life (or inside your brain), but you can definitely change some of the dominant sensory input that ripples through your subconscious every day.

You can have what you desire. Take advantage of the priming effect to get your neurons activating the patterns and associations that align with your desires. Make one of the changes recommended above right now, such as writing the word “flow” or “motivated” (or both) somewhere you’ll see it every day within your field of view. You’ll be glad you did! :)


Steve Recommends

Site Build It! – Start your own money-making website

Lefkoe Method – Eliminate a limiting belief in 20 minutes

PhotoReading – Read books 3 times faster (discount for my readers)

Paraliminals – Condition your mind for positive thinking and success (discount for my readers)

Getting Rich with Ebooks – Use ebooks to create streams of passive income

The Journal – Record your life lessons in a secure private journal

Sedona Method (FREE audios) – Release emotional blocks in a few minutes

Life on Purpose – A step-by-step process to discover your life purpose





If you’ve found Steve’s work helpful, please donate to show your support.

Add Steve on Google+  -  Follow Steve on Twitter  -  Get Steve’s Free newsletter

Uncopyrighted by Steve Pavlina

You may view the latest post at http://www.stevepavlina.com/blog/2014/03/prime-your-brain-for-a-permanent-performance-gain-in-a-few-minutes/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Your Business Online peter.clarke@designed-for-success.com

Monday 17 March 2014

[Build Your Business Online] TITLE

Build Your Business Online has posted a new item, '3 Reasons Why You Should Quit Your 9-5 Job'

src="http://dx80j0zj5pg2e.cloudfront.net/wp-content/uploads/3-reasons-to-quit-your-9-5-job-600x244.jpg" alt="3 reasons why you should quit your 9-5 job" width="600" height="244" class="aligncenter size-large wp-image-3316" /> /> I like running.

There I said it. For a long time I kept telling myself that I didn’t. However I’ve realized that I get most of my best ideas when I’m out running.

Not only ideas though, I also get to think through my life and the decisions I’ve made.

Today during my run I started thinking why most people with all the possibilities today, continue to live (and work) in the same routine our parents did.

Before I forget it though, I just wanted to share a selfie I took while running today :) . If this is not your first visit, you probably know that we spend our winters in Thailand and this was my first 12km run after we got home, hence the epxression on my face and my comment on the (rather windy) Danish weather src="http://dx80j0zj5pg2e.cloudfront.net/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley" />

src="http://dx80j0zj5pg2e.cloudfront.net/wp-content/uploads/running-danish-spring-600x317.jpg" alt="Running in the Danish spring" width="600" height="317" class="aligncenter size-large wp-image-3306" />

But back to my point and the reason behind this blog post.

Most people I talk with who are in a 9-5 job would like to cut down on work and live a different life with more freedom, but most of the time they list “security” as their top reason for being an employee.

Having a 9-5 job no longer constitutes as “security”

I think this fact has probably become much more apparent after the downturn in the world’s economy. People who have been employed in what would seem like good and safe positions have been let, people have been forced to leave their houses they otherwise believed they would grow old in.

So on my run this morning I thought about the top reason why I feel you should think about if you want to be an employee or build your own business.

REASON 1: You will NEVER become wealthy in a 9-5 job

Ok what is wealthy? What is rich? This probably means something different depending on the person you ask. But using the business model of trading your time for money will simply not scale.

That means that while you might get a promotion and earn a bit more, there is always a loft on exactly how much money you can make working in your 9-5 grind.

Sure you can be a highly paid specialist or have a decent management position, but you still need to be physically present for at least eight hours five days a week in order to get that pay check at the end of the month.

In order to become wealthy you need to own some kind of system that will make you money even when you’re not spending time on it.

This could be investing, but I advocate building a scalable lifestyle business.

REASON 2: There is always something that you would rather do than work

You just gotta find out what

src="http://dx80j0zj5pg2e.cloudfront.net/wp-content/uploads/rather-do-than-work-600x270.jpg" alt="Running in the Danish spring" width="600" height="270" class="aligncenter size-large wp-image-3308" />

The picture is of me and my 4 year old princess in Thailand.

Now the point is not that spending winters in Thailand is a better choice than working your butt off. You might think that Thailand is the worst country on the planet (apparently I don’t).

Instead I would like you to consider if there weren’t something that you would rather do?

“But Rasmus, I love my job…”

Oh if I had a dollar for every time I’d heard that!

That’s not really the point. While there are people out their who truly hate their job, most people actually like it.

You probably get to work on exciting projects, have awesome colleagues, a decent pay and an acceptable boss right?

And you probably also have people telling you that you do a great job, right?

Oh the recognition – everybody loves to be recognized for something they did.

I was like this once. Until I got my first child (Cecilie in the picture) and I knew something had to change.

If you’re reading this and still think you love your job, ask yourself this question:

“If I was diagnosed with a terminal decease and only had one year left to live, what would I do? And would I go back to work tomorrow?”

A burning platform like a terminal decease tends to change people’s outlook on life and doing a small mental exercise like this, can help you sort out your priorities.

REASON 3: You can always make more money, you cannot make more time

Money isn’t everything, you probably know that. I personally really like the following quote by Tony Robbins:

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Money doesn’t buy happiness; it just helps you arrive in style. – Tony Robbins /> href='https://twitter.com/share?text=Money+doesn%27t+buy+happiness%3B+it+just+helps+you+arrive+in+style.+-+Tony+Robbins&via=rasmusl&related=rasmusl&url=http://retiremyass.com/3-reasons-why-you-should-quit-your-9-5-job/' >Click To Tweet – href='http://coschedule.com/?utm_source=http://retiremyass.com&utm_medium=plugin&utm_term=Click+To+Tweet&utm_content=http://retiremyass.com/3-reasons-why-you-should-quit-your-9-5-job/&utm_campaign=coschedule' title='Content Marketing Editorial Calendar' >Powered By CoSchedule

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Of course Bo Derek did say

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Whoever said that money can't buy happiness, simply didn't know where to go shopping. – Bo Derek /> href='https://twitter.com/share?text=Whoever+said+that+money+can%E2%80%99t+buy+happiness%2C+simply+didn%E2%80%99t+know+where+to+go+shopping.+-+Bo+Derek&via=rasmusl&related=rasmusl&url=http://retiremyass.com/3-reasons-why-you-should-quit-your-9-5-job/' >Click To Tweet – href='http://coschedule.com/?utm_source=http://retiremyass.com&utm_medium=plugin&utm_term=Click+To+Tweet&utm_content=http://retiremyass.com/3-reasons-why-you-should-quit-your-9-5-job/&utm_campaign=coschedule' title='Content Marketing Editorial Calendar' >Powered By CoSchedule

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But whatever attitude you got towards money, the fact is that it’s a resource that you can get more of. You might need to struggle hard to get it, but you can get more.

Time on the other hand is something is a resource you simply cannot get more of!

Not even href="http://www.imdb.com/title/tt0436992/" >The Doctor can get more time, only jump back and forward in it. /> src="http://dx80j0zj5pg2e.cloudfront.net/wp-content/uploads/doctor-who-600x268.jpg" alt="The Doctor quote" width="600" height="268" class="aligncenter size-large wp-image-3314" />

In the beginning of our careers we’re often too busy with doing all the things that our parents told us we needed to do to succeed that we don’t really stop and think how we would like to live our lives.

I don’t say that you shouldn’t work at all, just that you should probably stop and see if you’re spending the time – that you will never get back – the right way.

Want my secret to only working 4-5 months of the year and travelling for months with my family each year?

Then I would like to invite you to join my href="http://lifestylebusinessmastermind.com/lifestyle-business-mastermind/">Lifestyle Business Mastermind program where I teach you the exact model I’ve used!

You may view the latest post at http://retiremyass.com/3-reasons-why-you-should-quit-your-9-5-job/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Your Business Online peter.clarke@designed-for-success.com

Saturday 15 March 2014

[Build Your Business Online] TITLE

Build Your Business Online has posted a new item, 'Disruptive Innovation'

I must admit that I enjoy seeing the disruptive ripples that the Internet inflicts upon traditional business models.

The old models do their best to fight to survive. For example, New Jersey recently banned Tesla from selling its cars in the state, mainly so the state’s inefficient auto dealerships won’t have to compete with Tesla’s direct sales model.

New Jersey is the fifth state to ban Tesla sales so far. Two other states also severely restrict Tesla sales, and at least two more have pending legislation along these lines. Tesla stirred up a hornet’s nest of resistance.

I remember walking into a Borders bookstore a while back and thinking… This won’t be here much longer. Now it’s gone, killed by smarter, faster, bigger Internet models.

What Are You Protecting?

It’s easy to scoff when protectionist laws get passed and to ridicule the folly of such backwards thinking. But take a step back and notice what riles you up about this. Is it possible that it bugs you because you’re also holding back from inviting more disruptive innovation into your life?

Where are you being too traditional? Where in your life are you behaving like a stick in the mud? Where are you protecting what you have and clinging to outmoded attitudes?

Where will you be in five years? Why aren’t you there now? Why not get there in one year? Why so slow? What innovations are you still resisting that would get you there faster?

Are you totally pro-innovation in your own life? Are you surfing the waves of disruptive innovation with dexterity and a sense of adventure? Are you capitalizing on the opportunities of tomorrow effectively?

Or, like the anxious auto dealers, are you a little resistant to what’s coming up? Do you ever feel that change is happening too fast? Do you ever want to slow things down?

Maybe you know that your old models are dying and that you’ll eventually have no choice but to move on, just as the auto dealers already know this. But in the meantime, doesn’t it feel just a little safer to stay put for now? Change is scary and uncertain, isn’t it?

Feeling Secure in a World of Change

The key to flowing with innovation instead of resisting it is to make sure you aren’t attaching your sense of security to that which innovation can disrupt.

If you regard money as a power source, for instance, then anything that threatens your finances can throw you off balance. If your primary relationship becomes a power source, then anything that threatens it also threatens your ability to feel secure. This naturally gives rise to resistance to perceived threats.

In a world of change, it can be helpful to root your sense of security in something that isn’t so easily disrupted. You can’t feel certain about your finances. But you can feel certain about something more permanent and unchangeable.

My passion for personal growth and the principles I live by (Truth, Love, Power, Oneness, Authority, Courage, Intelligence) are timeless. They don’t change.

No matter how many twists and turns my life takes, I can feel stable and secure. Sure I get knocked off balance at times. I get surprised. Sometimes it takes me a while to adapt. But I always seem to land on my feet. Whatever happens I take it in stride.

This is because I don’t root my security in anything that can be threatened. I stretch the roots of my identity ever more deeply into that which is invulnerable.

Invulnerable Roots

Money is vulnerable. Curiosity is invulnerable.

A relationship is vulnerable. Love is invulnerable.

A job is vulnerable. Humor is invulnerable.

If I became too attached to the vulnerable items in my life, I’d feel more stressed and anxious. I’d worry about potential threats. I might become depressed after suffering a loss.

I do my best to remember that the vulnerable items in my life are temporary and that it would be unwise to become too attached to them. I can enjoy and appreciate them for now, but someday they’ll be gone. I own nothing in my life. Everything here is temporary.

Oddly, the less attachment I feel towards the vulnerable items, the easier it is to summon them into my reality and to enjoy them fully.

When I saw money as a power source, for instance, I couldn’t attract it. I couldn’t even hold onto what I had. I sank into debt — for years. Earning money was hard. Saving it was hard. Enjoying it wasn’t even part of my thinking; money was too precious and scarce to enjoy. Money was more about necessities like paying the rent and buying food.

When I adopted the attitude that money is just a tool for my growth, a learning aid, and a plaything, I enjoyed its presence in my life much more and didn’t feel personally threatened when my income fluctuated. This attitude allowed me to make decisions with a more playful and experimental attitude, such as dropping the Google Adsense ads from my website in 2008, even though they were bringing in $100K+ per year in passive income. I wanted to play with earning money in different ways and not become attached to ad revenue, which was becoming too easy. Being unattached to money makes me a lot happier too.

Self Disruption

Instead of waiting for the world to inflict disruptive innovation upon you, why not beat it to the punch?

If you root your personal security in concepts and ideas that are invulnerable to disruptive change (because they’re infinitely adaptable), you can play with life at a whole new level. You can create your own disruptive changes, just for the fun and the experience.

One disruptive change I inflicted upon myself was to uncopyright my online content (articles, podcasts, videos, and social media updates) and to donate it to the public domain in 2010. This amounts to about 30 books worth of material that I created over a period of many years. Each new article I write, including this one, is automatically donated to the public domain. I don’t own it. I wouldn’t have done this if I attached my personal security or my business success to the ownership of intellectual property. I didn’t feel threatened by this action. Take it as a positive demonstration of how secure I feel.

Copyright ownership is already temporary. In the USA an author’s work remains copyrighted by default for the author’s lifetime plus 70 years. Why wait so long? If that’s going to happen anyway, wouldn’t it be more fun to see what ripples would have otherwise been created 70 years after your death and to be able to interact with them today? Let’s press fast forward and see how it goes.

When I’ve been experiencing too much of the same for a while, I like to inject some disruptive innovation to stir the pot a bit. Mix things up. Put a new challenge on my plate. Roll some new dice. Deal from a fresh deck.

When we go slow, it’s often due to fear. We fear that we won’t adapt well to life on the other side. But the other side is where all the fun and adventure — and growth — is to be enjoyed. And in any event, fearing the other side totally ruins our lives on the pre-shifted side, creating stress, worry, and resistance.

Experiencing the shift is better than fearing the shift. Think of how much fun it would be to work at an auto dealership that accepted Tesla’s direct sales model challenge head on by engaging their teams to creatively innovate right back. How about training salespeople to actually add value to a sale instead of using manipulative tactics to squeeze out extra money? How about test drives that involve more than just four right turns? How about some decent free coffee instead of Folger’s? And when I walk in the door, where’s my hug???

Those auto dealers are robbing themselves of some fabulous growth experiences. They could gift their employees with the benefits of working in an exciting, change-driven, innovative field. There’s certainly room for innovation in terms of customer service.

Resisting change is stressful. Embracing change, however, is just plain fun.

When we fear change, we slow down our growth. Tesla has a disruptive product and a disruptive business model for its industry. It’s not the first disruptive company, and it won’t be the last. This kind of change is good for us in the long run. It injects fresh energy into stale and stagnant industries. Dealing with change is what makes going to work each day fun and engaging.

Why are we still using combustion engines? Let’s move on. Collectively we already know how to be smarter than that.

Embracing Your Path

Let’s not beat up those who appear to be putting up roadblocks to change. That won’t solve anything. Let’s instead look to ourselves and observe our own blocks.

Where are you resisting change? Where are you moving too slowly? Where are you clinging to outmoded rules and behaviors? What innovations are you pushing away?

Could you speed up? Could you stop resisting? Could you start moving more quickly along the path that you’ll eventually take anyway? Why make it take five years? You could do it this year. You know that. Going faster would be a lot more fun, wouldn’t it?

Look first to yourself. Align your sense of self with invulnerable concepts to make it easier to welcome disruptive innovation, and you’ll inject that attitude more fully into the world. And soon you’ll be driving a car without an archaic combustion engine… except that you won’t actually be driving. The car will be driving you. :)





Steve Recommends


Site Build It! - Start your own money-making website

Lefkoe Method - Eliminate a limiting belief in 20 minutes

PhotoReading - Read books 3 times faster (discount for my readers)

Paraliminals - Condition your mind for positive thinking and success (discount for my readers)

Getting Rich with Ebooks - Use ebooks to create streams of passive income

The Journal - Record your life lessons in a secure private journal

Sedona Method (FREE audios) - Release emotional blocks in a few minutes

Life on Purpose - A step-by-step process to discover your life purpose













If you've found Steve's work helpful, please donate to show your support.

Add Steve on Google+  -  Follow Steve on Twitter  -  Get Steve's Free newsletter

Uncopyrighted by Steve Pavlina

You may view the latest post at http://www.stevepavlina.com/blog/2014/03/disruptive-innovation/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Your Business Online peter.clarke@designed-for-success.com

Tuesday 11 March 2014

[Build Your Business Online] TITLE

Build Your Business Online has posted a new item, 'Let's Go Skydiving!'

Sometimes I’m asked what drives me most, what inspires me to take action. My answer is curiosity.

I’m curious about a great many things. I love to learn experientially most of all.

Here’s a list of some things I’ve explored in my life thus far (in no particular order):

  • 30 days of continuous travel
  • 35 days of continuous travel
  • 3 months of comedy improv lessons and two live performances
  • 6 years of Toastmasters (dozens of speeches)
  • competing in several speech contests
  • traveling and speaking internationally
  • 2 years serving as an officer of a non-profit corporation (including CEO)
  • 4 years membership in the Transformational Leadership Council
  • racking up $150K of debt
  • going bankrupt
  • getting kicked out of my apartment for not paying the rent
  • learning poker
  • learning card counting at blackjack (and getting kicked out of a casino once)
  • studying fractals and writing software to generate them
  • shoplifting (anywhere from $1 to $700 worth of items at a time)
  • getting arrested three times for misdemeanors
  • getting arrested for felony grand theft
  • being expelled from college
  • learning audio editing
  • learning to create websites
  • creating numerous passive income streams
  • buying a million-dollar home
  • winning numerous academic awards
  • starting two different businesses and making both of them profitable
  • 10 years designing, programming, and publishing computer games
  • writing an award-winning computer game
  • reading 1000+ personal development books (ongoing)
  • composing a few original poems
  • building a website with more than 10 million page views per month
  • 23 days on a continuous road trip (and many shorter ones)
  • learning about wine in Napa Valley
  • a few months as Scientology member (just for the experience)
  • driving 790 miles in one day
  • seeing 60 plays in one summer
  • making some microloans and promoting a microloan group
  • earning two college degrees in three semesters
  • working at a video game store
  • 30 days vegetarian (turned into 20+ years)
  • 30 days vegan (turned into 17+ years)
  • 30-45 days eating raw vegan (multiple times)
  • 30 days eating low-fat raw vegan (80/10/10)
  • 6 months eating raw vegan
  • a few months of eating a macrobiotic diet
  • 30 days of juice feasting (consuming one gallon of fresh juice per day)
  • learning to make a great raw pie
  • about 20 years of regular exercise in various forms
  • a few years of distance running (wasn’t so good for my knees unfortunately)
  • running the L.A. Marathon (the first two hours in the rain)
  • 3 years of tae kwon do training
  • 1 year of kenpo training
  • studying various forms of meditation, including developing and publishing my own forms
  • doing polyphasic sleep for 5-1/2 months
  • 6 weeks of golf lessons
  • many years of playing disc golf
  • finishing hundreds of video games (mostly NES and PC)
  • 30 days of learning music (including composing a few songs)
  • 30 days of learning chess
  • 15 years in a monogamous relationship
  • 11 years of marriage
  • having two kids
  • writing 1200+ free articles
  • building my own computer from component parts
  • learning to become a very huggy person
  • learning to give very good massages
  • getting a couple of speeding tickets for driving 100+ mph (including going 130 mph on the 101 freeway in California)
  • authoring a book (still available in bookstores)
  • speaking on diverse topics (blogging, personal growth, subjective reality,  BDSM, and more)
  • attending a cuddle party
  • encouraging hundreds, if not thousands, of people to quit their lame-ass jobs
  • trying various forms of yoga, including hot yoga
  • backpacking and sleeping under the stars (no tent)
  • donating thousands of dollars to charity
  • smoking pot
  • journaling for 20+ years
  • driving a motor boat
  • podcasting
  • recording, editing, and publishing a few videos
  • creating video game art (including some used in published games)
  • meeting a bunch of famous people (and hugging them)
  • delivering numerous 3-day workshops
  • delivering a co-creative workshop in Romania
  • developing a co-creative audio program
  • donating a huge amount of copyrighted content to the public domain
  • creating a popular personal growth newsletter
  • creating a popular forum for indie game developers (still up and running)
  • creating a popular personal growth forum (more than 1 million posts)
  • becoming an early riser
  • doing lots of interviews
  • being quoted in the New York Times and various other publications
  • reading all the Harry Potter books
  • going several years without using a microwave oven
  • giving up fluoride toothpaste
  • moving to Las Vegas (lived here more than 10 years)
  • doing personal coaching
  • hosting meet-ups in various cities
  • generating more than $1 million in sales for a few different partners
  • interviewing a military intelligence officer
  • petting a hummingbird
  • hugging a wolf
  • temporarily losing consciousness from electrocution (during a physics class)
  • practicing qi gong with a qi gong master
  • tutoring students in math and programming
  • accepting cuddle invites from people before I’ve even met them
  • exploring polyamory
  • exploring open relationships
  • exploring threesomes
  • exploring domination-submission
  • exploring 4D relationships
  • being in a long-distance relationship for 4+ years
  • learning programming (proficient in 12-15 different languages)

This isn’t an exhaustive list… this is just what came to mind while brainstorming for this article.

As you can tell by this list, I’m all over the place in my explorations. I have a lot of diverse interests. Sometimes I explore old interests repeatedly. Other times I explore something once and never return to it.

Even after so many immersive experiments, I still feel there’s so much more to explore and experience in this life. I think about languages I’ve never learned, places I’ve never visited, and people I’ve never met.

I have little interest in being anyone’s guru. I don’t really see myself as a teacher either. I’m an explorer. I enjoy playing the role of Lewis and Clark in the personal development field. I’m not interested in building an information empire (most of my work is in the public domain). I don’t care about branding (I have little control over that anyway). I’m not inspired by money or power or fame or other common definitions of success. Traditional definitions of success often leave me feeling bored and listless.

But I absolutely love new experiences. I love being a beginner. I love starting on a fresh excursion. I love reading new books and learning new skills.

I love gazing into the abyss of something that’s unknown to me and stepping forward into it. I enjoy the mystery of not knowing where my path will lead.

Here are some things I’m curious to explore but haven’t yet:

  • learning to fly a helicopter
  • learning to fly a plane
  • SCUBA diving
  • surfing
  • wind surfing
  • sailing
  • running an ultra marathon (50+ miles)
  • rock climbing
  • traveling to places I’ve never visited
  • visiting outer space
  • visiting the Moon
  • learning multiple foreign languages
  • delivering a speech or workshop in another language
  • exploring a 3-person relationship for a few months
  • having a D/s threesome
  • starting a non-profit
  • learning to sing well
  • composing a music album (including composing and singing the lyrics)
  • learning to drive a stick shift
  • learning to ride a motorcycle
  • hosting a reunion party for past attendees of my workshops
  • donating enough money to my old college for them to add a new building
  • having 100+ books published (due to uncopyrighting my work, I’m more than halfway already)
  • earning $100K in one month
  • being homeless and living on the street for a month
  • doing a 30-day trial with no money (no using cash, credit, etc)
  • doing a 10-day Vipassana retreat
  • trying Ayahuasca
  • doing a cross-country road trip
  • playing in a poker tournament
  • skydiving
  • swimming with dolphins
  • spending time in a sensory deprivation tank
  • doing a cameo in a movie
  • performing in a stage play
  • doing stand-up comedy
  • writing a screenplay and seeing it turned into a movie
  • writing a novel
  • writing an iOS app
  • do 100 workshops
  • living in a custom home that I help design
  • learning to paint (and hanging some of my art in my home)
  • having a creative custom home office designed and built
  • going to every Starbucks in Las Vegas at least once
  • 30 days of starting up conversations with random people on the street
  • hiring a personal coach (did this before, but it’s worth revisiting)
  • hiring a business coach
  • learning to ski

This isn’t an exhaustive list either… just brainstorming off the top of my head.

Some of these are just casual interests, and I wouldn’t be disappointed if I never got around to them. Other items are more inspiring to me, even if they may be a long way off.

Sometimes I’ll research a random desire to see what would be required to pull it off. This makes it more real to me and gets me thinking of it as a probability, not just a possibility. For instance, there’s a skydiving place in Vegas, so I could check off that one fairly easily if I wanted to. I think the first jump has to be a tandem jump though.

I also discovered a place in Las Vegas that offers a 30-day intensive program to become a helicopter pilot. The program costs $15-20K and requires spending around 8 hours per day on lessons, but if you make it through without quitting, you become a licensed helicopter pilot. That seems doable, although I’m not sure when I’d be able to devote an entire month to this. It sounds like a fun challenge though. Would you consider doing this with me? All it takes is some time and some money.

Being an explorer prevents me from getting a regular job. I don’t have time to put 40+ hours a week into doing the same repetitive stuff over and over again. To conduct my explorations and follow my path with a heart, I need flexible ways of supporting myself. A daily job would only get in the way.

In the Internet age in which we now find ourselves, a typical corporate job seems like an archaic and outdated solution. The Internet has put information at our fingertips. This flood of information can unleash so many interesting desires and creative pursuits to explore.

Traditional marriage is becoming archaic as well. Did you know that 20-somethings today are marrying at half the rate that the Baby Boomers did during their 20s? Roughly three out of four 20-somethings don’t want to get married. Why not? Probably because they saw what happened to their parents.

We live in times of so much change that it’s pretty difficult to find a single partner that you can reasonably expect to adapt to all the twists and turns you’re likely to take over a lifetime. Today we need more flexible relationship structures. Intimacy is important to us, but if we sacrifice flexibility to get it, we ultimately kill the intimacy too.

Despite my best efforts, I couldn’t maintain a stable marriage in the long run. My ex-wife and I held on for as long as we could, but eventually we stopped denying that we were growing in different directions. For a time we explored well together, but inevitably our interests diverged. Letting go was for the best.

In my life curiosity is king. I’m not afraid of going broke or losing all of my possessions in pursuing what excites me. I’ve gone bankrupt once before (in 1999), and seriously it’s no big deal. If it happened again, I could handle it. I’d rather avoid it of course, but I don’t fear it. Bankruptcy is just a lot of paperwork, a 5-minute court appearance, and some changes in a few computer databases.

I think the real enemies in life are fear and attachment. Those can really hold us back if we feed them too much imaginary power. I gave away most of my intellectual property partly because I didn’t want to allow the fear of losing it or the attachment to owning it to limit me.

Better to go bankrupt, get expelled, get evicted, get divorced, suffer a loss, etc. than it is to fear any of those things. You can cope with whatever reality serves up, but your imaginary fears can drive you nuts and slow you down tremendously.

I love, love, love people who are explorers like me — people who are fascinated by the new. I’d love to meet more of them.

These days I’m really getting into co-creating and co-exploring. Doing these things on my own was nice, but shared experiences are even better.

Looking back on what I’ve already explored, I feel blessed. I’m so very glad I didn’t go the traditional employment route. I can’t imagine myself walking into an office building each day and saying “Yes, sir” and “No, sir” to some boss, then sitting at a desk and doing the same type of work over and over again. I let my spirit be my boss. He can be tougher on me than any other boss, but at least he knows what I like.

What lights you up in life? What would you like to explore? Are you excited by how you’re living?

If you’ve gone the traditional route of trying to live up to your parents’ expectations, you may be burdened with all sorts of sniveling fears about what might happen if you stretch yourself. The truth is that those things may indeed happen. Some of your fears probably will happen. But the reality is that those experiences are quite livable. They just aren’t as big a deal as you’re making them out to be.

It’s like the 15-1/2 year old who’s scared of learning to drive. What if I make a mistake? What if I don’t pass my driving test on the first try? Well… you probably will make some mistakes. About 41% of people pass their driving test the first time, meaning that 59% don’t pass, so the odds of passing the first time are slightly against you. But would you let that stop you? Even if you failed the first time, who cares? You just practice and study some more and try again — till you get it right.

Your first business venture will probably fail. Your first website will likely suck. Your first book may very well tank. Don’t take it personally.

Don’t be so attached to outcomes. Celebrate the exploration. That’s the big win.

Life is forgiving of many mistakes. You CAN go bankrupt and still enjoy success in business. You CAN have multiple failed relationships and still enjoy plenty of delightful connections. You CAN drop out of school and still study your favorite subjects (and probably much faster).

Many of my explorations could be seen as failures in terms of results. I’ve written some crappy songs. I learned the basics of chess, but I’m not very good at it, and I haven’t even played since 2006. I’m not as good a programmer today as I was in my 20s. I’d feel a little afraid of shoplifting today, even though I used to be fearless at it (not to mention that it would now violate my values). I have little or nothing to show in terms of enduring results for many of my explorations.

But I didn’t do those explorations for the results. I didn’t expect to become a master chess player… or a master criminal… or a superior martial artist. I just wanted the experience. I wanted to know what it was like to checkmate the opponent’s king, to spar a black belt, and yes… even to steal.

Sometimes my explorations lead to long-term change, but that isn’t usually the intent. A 30-day trial of vegetarianism while I was in college led to a permanent change, but that long-term result was neither planned nor desired. I only wanted to try it for 30 days, and then I fully expected to go back. When my 30-day trial ended, I basically procrastinated on eating animals for a few more months, mainly out of habit. After about six months, I noticed I’d lost all desire to consume flesh. Sometimes my explorations leave me permanently changed, but I can’t predict when that will happen.

A bucket list is traditionally a list of experiences to have before you kick the bucket, i.e. before you die. This doesn’t mean waiting for retirement. If your bucket list looks anything like mine, it would be utterly foolish to let a few decades pass before you get started.

To me a bucket list is like a bucket of paint. It’s what I use to paint on the canvas of my life — today, not a few decades from now.

I encourage you to adopt a similar mindset. Dip your brush into your current bucket list, and start painting with it today. Pick an item to tackle, and get to it. Don’t wait.

If you happen to share some of my interests and think it would be fun to do them together, please drop me a note, and let’s see if we can tackle one or more of them together. There’s a skydiving place in Vegas. It looks like one tandem jump is about $200 (with various upsells like photos and videos of your jump). Perhaps we can get a group together and make it happen. Who’s up for jumping out of a plane and plummeting to the ground with just a piece of cloth to save your life? :)


Steve Recommends

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Life on Purpose – A step-by-step process to discover your life purpose





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You may view the latest post at http://www.stevepavlina.com/blog/2014/03/lets-go-skydiving/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Your Business Online peter.clarke@designed-for-success.com

Monday 10 March 2014

[Build Your Business Online] TITLE

Build Your Business Online has posted a new item, 'Why WordPress critics are DEAD wrong!'

As someone who’s created websites for more than 16 years, have 14 years in the IT consulting industry and making money online, I think I’m entitled to write this post.

Actually let me share a screenshot (actually from the Way back Machine) of how my website for my music studio looked back in 2000
sane productions screenshot 2000
Nice huh – did the logo myself :). Notice how it says “new site up” in the news. The first one was even uglier :)

Let it be said I love WordPress, it’s almost up there with my crush on Apple products and post-morterm man crush on Steve Jobs.

Chances are that you’ve heard about WordPress before but if you haven’t just know that it’s a content management system (CMS) that enables you to easily create and manage a website.

It’s used by 19% of the top 10 million websites online and is the most popular blogging system online.

I don’t want to bore you with the details, so you can head over to Wikipedia if you want more information about it http://en.wikipedia.org/wiki/WordPress

All my sites are running are running on WordPress and while I don’t have an exact number there are probably around 30 of them with a handful being my primary ones.

Needless to say that I have some very clear opinions on the system and it also hurts my eyes a bit every time I see critics raising concerns about the system.

Don’t get me wrong no system is ever perfect and WordPress is no exception, valid and constructive criticism should always be raised. In the end this helps evolving any system or process.

So what foul critics do I speak of? Well I would like to say none mentioned none forgotten. But I guess that I should at least mention a few so you know what I’m talking about.

One example would come from this UK-based web design company with a blog post named “10 Reasons Why Web Developers Should Not Use WordPress

While it’s certainly a nice list of issues they highlight they are guilty of being so wrong. Actually the problem is right there in the title on their blog post. Found the problem? Don’t worry I’ll fill you in just a moment.

Another example comes from Wellfire Interactive a Washington DC company who published “Why We Don’t Use WordPress

The author doesn’t think of himself as a WordPress hater he’s actually “recommended it to friends” making it sound like WordPress is only something that should be used for small personal hobby sites.

There are many more critics like this and many of them have valid points in their writing however they all suffer from the same problem.

So did you spot it in the title of the first page I linked to?

The words are “web developers”.

The thing that these critics have in common is that they are all looking at WordPress from only a technical perspective. They are developers themselves and feel proud of their profession. No doubt about that. I have high standards too when it comes to my consulting business where I’m helping out big companies a couple of months each year.

But you know what? It’s a long time ago that a website was anything technical!


A website is not a technical thing, it is an instrument of business
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You don’t launch a website because you want “clean code” or “fantastic support“. Of course it doesn’t hurt but you start a website because you have some business related goal like: getting more leads or selling your awesome handcrafted products.

You change a website because you want more leads, better conversions or maximizing the lifetime value of a customer.

By viewing a website from only a very narrow view, the technical view, and judging from this limited perspective you are really not in any position to come to any conclusions about a system.

If you were only looking on the technical side of things, Microsoft would never be able to sell their flagship collaboration platform and content management sytem (that is integrating with a lot of their other enterprise offerings) SharePoint.

I’ve worked with SharePoint since 2007 and trust me – you don’t select the product because of how it looks from the developer’s perspective. Actually, I don’t think developers will involved in the selecting SharePoint 9 times out of 10.

Now this post is not about SharePoint but WordPress so I won’t go into more details about that here.

But what are the critics saying about WordPress?

Well – for once that it has a lot of security flaws. But when millions are using a system it suddenly becomes a target for hackers that want to hit as many as possible. You also see this problem with Microsoft Windows that because of its sheer user base is an attractive target for hackers.

Most of the time the problem with WordPress security is not about WordPress itself, but because of some extension you are using on your site that hasn’t been updated.

And this brings be to my next point, because from a business perspective the incredible number plugins (or extensions) to WordPress is fantastic as you can quickly get some functionality you need without involving a developer. Often the plugin will be free and other times it’s costing you less than $100. And let me be clear here… You don’t get much custom functionality developed for your site for $100!

On the notion of speed, WordPress can be a little slow as you add more plugins to it, however I’ve never run a public facing website without using caching (the notion of generating the page and then serving the generated page to multiple visitors without having to re-create it). And you have some of the best caching functionality available for WordPress

(let me just share a few technical terms like Content Delivery Networks, javascript and stylesheet minification, the latest client side caching instructions and so on).

Oh and search engine optimization can done better on “custom developed sites”? Again you have SEO authorities like Joost de Valk creating free plugins that does everything you could ever want. Want better SEO? Drop the CMS entirely and just go back to plain html pages (hint: if you’re a business person pursuing a business goal you don’t want to do this).

Support of your WordPress site is another objection. Since WordPress is free to use, it doesn’t come with any form of support. But let’s face it. With so many developers working on the platform, don’t you think that you can find someone to pay to get help?

Sure you can! No problem here. Actually I’ve heard several people I know bitch about finding developers that can help them after the company that created their site is no longer in business and they developed on either an excellent technical product that no one is using or some custom created monster than no one else know how to maintain.

Ugly code? Check – creating plugins and themes for WordPress often end up being a chaos of functionality and presentation mixed together I’ll give the critics that. And I know that you’re probably not a developer so let me just tell you that this is not a good thing. However as a business person this is of no concern to you remember?
That’s something developers should take care of.

There are more issues being mentioned, you can visit the links above, but I just want to mention one more that one of them list: Updates.

They actually see updates to the system as a bad thing?! For someone who has worked many years with Microsoft enterprise products that are costing hundreds thousands of dollars in license cost alone and most of the time needing consultants costing millions of dollars, let me say that you will want frequent updates! You don’t want to wait 3-5 months for some “quick fix” that might not even end up fixing your issue.

And yes that update “might” break something on your site, but that is no different from any other system on the planet. And rather frequent updates than not so – MS style – frequent updates.

If the developers who are doing the site are afraid that the client might update something, they can always just disable that function for the client, or they can completely customize the administration part of WordPress to suit the client’s need (including removing any WordPress branding so it looks like your company’s very own CMS). Try doing that with Microsoft SharePoint.

So summing up… I love WordPress and I can’t really see any other system taking its place in the near future. Sure I can see many other content management systems out there that are better implemented, features cleaner architecture and are probably more fun for developers to work with, but as someone with business needs and goals I can choose to completely ignore this fact and I recommend that you do too and just go with WordPress.

If it’s good enough for NBC Sports, CNN and Time it’s probably good enough for you as well!

You don’t agree with me? Let me know in the comments…

You may view the latest post at http://retiremyass.com/wordpress-critics-dead-wrong/ You received this e-mail because you asked to be notified when new updates are posted. Best regards, Build Your Business Online peter.clarke@designed-for-success.com